It has been a year since I started working for Ackerman McQueen, I started as an intern and finally became a Market Research Analyst, it has been fun but now it’s time for me to go. As much as I want to stay and work here, I have to go.
Here’s my job description in this company:
- Conduct and analyze international, national and regional advertising, sales, conversion, tracking, attitude usage, pyschographic, ethnographic, brand equity, and customer satisfaction studies and perform perceptual analysis.
- Cross-tabulate and analyze statistical data from media sales and other syndicated sources such as MRI, Simmons, NPD and Nielsen.
- Gather data on competitors and analyze their prices, sales, messaging, advertising, website, and method of marketing and distribution.
- Analyze qualitative research studies, focus groups, and In Depth Interviews.
