Malls… *sigh…

Ok, having spent most of my working days mall hopping in Jakarta, I found an inconvenient truth. Indonesians love their discount shopping spree… every malls I’ve visited had a discount program of some sort. Either a midnight sale, promotion area for the so called “branded” sale, department store sales, buy one get one, use “so and so” card and get another added discount, or even a proposed 50% and up to 70% sale for the whole mall during Christmas and New Year shopping season. True that everybody loves getting a good quality item for a bargain, even some expert comments from the people at the seminar I attended suggested a room full of mall employees, in this time of crisis they can depend on the big red “SALE” sign to get through.

 

Last Day of Work…

It has been a year since I started working for Ackerman McQueen, I started as an intern and finally became a Market Research Analyst, it has been fun but now it’s time for me to go. As much as I want to stay and work here, I have to go.

Here’s my job description in this company:

1. Conduct and analyze international, national and regional advertising, sales, conversion, tracking, attitude usage, pyschographic, ethnographic, brand equity, and customer satisfaction studies and perform perceptual analysis.
2. Cross-tabulate and analyze statistical data from media sales and other syndicated sources such as MRI, Simmons, NPD and Nielsen.
3. Gather data on competitors and analyze their prices, sales, messaging, advertising, website, and method of marketing and distribution.
4. Analyze qualitative research studies, focus groups, and In Depth Interviews.