Once upon a time, there was this really beautiful swan in Broncho Lake*. Everyone who passes the lake could not have missed her. She was there all the time, showing off her beautiful feather with her elegant and graceful attitude.

During her glorious days, she made a mental note that she wanted to be beautiful forever, she made a commitment that she would not want her beauty to end. And years passed by… time has taken its tolls toward the beautiful swan… eventually she had (Oh my God… here goes, I can’t even write it….) WRINKLES…. *grasp….
(lagi…)

saleOk, having spent most of my working days mall hopping in Jakarta, I found an inconvenient truth. Indonesians love their discount shopping spree… every malls I’ve visited had a discount program of some sort. Either a midnight sale, promotion area for the so called “branded” sale, department store sales, buy one get one, use “so and so” card and get another added discount, or even a proposed 50% and up to 70% sale for the whole mall during Christmas and New Year shopping season. True that everybody loves getting a good quality item for a bargain, even some expert comments from the people at the seminar I attended suggested a room full of mall employees, in this time of crisis they can depend on the big red “SALE” sign to get through.

(lagi…)

Life in Jakarta

Ok, after spending about 3 months in Jakarta, I can say that I’m almost accustomed with the idea of living here just like before I went to the states. There are a few things that really bother me though:

1. Traffic Jam

Macet.jpgThere is a highway bridge repair project near my office, so there will be an insane traffic jam in the intersection outside my office complex every single day. Due to the repair all of the containers and other big trucks have to exit the highway, take the local street, make a U turn in another intersection and then enter the highway in the other side of the road. From the exit point to the highway entrance will take about an hour. It’s just right across the exit for God’s sake and yet they have to make a U turn about 500 m away and make everybody else suffers.

(lagi…)

It has been a year since I started working for Ackerman McQueen, I started as an intern and finally became a Market Research Analyst, it has been fun but now it’s time for me to go. As much as I want to stay and work here, I have to go.

Here’s my job description in this company:

  1. Conduct and analyze international, national and regional advertising, sales, conversion, tracking, attitude usage, pyschographic, ethnographic, brand equity, and customer satisfaction studies and perform perceptual analysis.
  2. Cross-tabulate and analyze statistical data from media sales and other syndicated sources such as MRI, Simmons, NPD and Nielsen.
  3. Gather data on competitors and analyze their prices, sales, messaging, advertising, website, and method of marketing and distribution.
  4. Analyze qualitative research studies, focus groups, and In Depth Interviews.

(lagi…)

Teman2 hehehe since di KYNoceng lagi pada rame ngomongin tentang Jamsostek and welfare orang2 Indonesia, gua reply nya disini aja deh biar jadi enak gak gangguin orang2 yang lagi pada ngerumpi hal2 yang lebih asyik… tapi buat gua ini lebih seru… :D

Semua orang punya kebutuhan yang lain2, kebutuhan2 ini udah dibagi jadi 5 menurut Abrahaham Maslow

Maslow’s Hierarchy of Needs

Dikenal sebagai “Maslow Hierarchy of Needs.” Menurut Maslow semua orang punya 5 basic needs, they are:

  1. Biological and Psychological: food, drink, air, sleep, sex, warmth, etc.
  2. Safety: law, stability, protection.
  3. Love and Belonging: family, affection, relationship, work group
  4. Esteem: achievement, status, responsibility, reputation.
  5. Self Actualization: personal growth and fulfilment.

(lagi…)

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