Malls… *sigh…

Ok, having spent most of my working days mall hopping in Jakarta, I found an inconvenient truth. Indonesians love their discount shopping spree… every malls I’ve visited had a discount program of some sort. Either a midnight sale, promotion area for the so called “branded” sale, department store sales, buy one get one, use “so and so” card and get another added discount, or even a proposed 50% and up to 70% sale for the whole mall during Christmas and New Year shopping season. True that everybody loves getting a good quality item for a bargain, even some expert comments from the people at the seminar I attended suggested a room full of mall employees, in this time of crisis they can depend on the big red “SALE” sign to get through.

 

Life in Jakarta…

Life in Jakarta

Ok, after spending about 3 months in Jakarta, I can say that I’m almost accustomed with the idea of living here just like before I went to the states. There are a few things that really bother me though:

1. Traffic Jam

There is a highway bridge repair project near my office, so there will be an insane traffic jam in the intersection outside my office complex every single day. Due to the repair all of the containers and other big trucks have to exit the highway, take the local street, make a U turn in another intersection and then enter the highway in the other side of the road. From the exit point to the highway entrance will take about an hour. It’s just right across the exit for God’s sake and yet they have to make a U turn about 500 m away and make everybody else suffers.

 

Last Day of Work…

It has been a year since I started working for Ackerman McQueen, I started as an intern and finally became a Market Research Analyst, it has been fun but now it’s time for me to go. As much as I want to stay and work here, I have to go.

Here’s my job description in this company:

1. Conduct and analyze international, national and regional advertising, sales, conversion, tracking, attitude usage, pyschographic, ethnographic, brand equity, and customer satisfaction studies and perform perceptual analysis.
2. Cross-tabulate and analyze statistical data from media sales and other syndicated sources such as MRI, Simmons, NPD and Nielsen.
3. Gather data on competitors and analyze their prices, sales, messaging, advertising, website, and method of marketing and distribution.
4. Analyze qualitative research studies, focus groups, and In Depth Interviews.

 

Hierarchy of Needs…

Teman2 hehehe since di KYNoceng lagi pada rame ngomongin tentang Jamsostek and welfare orang2 Indonesia, gua reply nya disini aja deh biar jadi enak gak gangguin orang2 yang lagi pada ngerumpi hal2 yang lebih asyik… tapi buat gua ini lebih seru…

Semua orang punya kebutuhan yang lain2, kebutuhan2 ini udah dibagi jadi 5 menurut Abrahaham Maslow

Dikenal sebagai “Maslow Hierarchy of Needs.” Menurut Maslow semua orang punya 5 basic needs, they are:

1. Biological and Psychological: food, drink, air, sleep, sex, warmth, etc.
2. Safety: law, stability, protection.
3. Love and Belonging: family, affection, relationship, work group
4. Esteem: achievement, status, responsibility, reputation.
5. Self Actualization: personal growth and fulfilment.

 

Crossroad…

As I stated in my last post, I will go back to Jakarta for good in the near future. Why? everybody asked me and I only have one word for an answer… a “VISION.” I had a vision of a better life in Jakarta, a life where I can change things, I can make things better, helping others helping themselves. It’s hard for me to actually make the decision, all the nice things that I sacrifice in the States (the clean air, 12 MBps Cable Internet, 140 Channels of Cable TV, 401K, no traffic jam even in rush hours, laws and regulations that truly benefit the people, free speech, freedom of religion, etc.) but hey, everybody needs to make a decision for themselves and for their loved ones right? somebody got to do it, so I did.